Whether you’re a beer lover or not, you’re probably aware of the sweeping craft beer movement that has taken our country by storm. Based on 2013 data gathered by the Brewers Association, the United States is home to over 2,800 craft breweries and hundreds more continue to open. This growing phenomenon will make its way to The International Hotel, Motel and Restaurant Trade Show (IHMRS) this month to give attendees a taste of America’s new favorite beers.
IHMRS will be held November 9th – 11th at the Jacob K. Javits Convention Center in New York City. Tens of thousands of hospitality industry workers from around the country are expected to attend, while industry leading companies and business personnel will share their latest products and services.
This year, craft beer will be featured in “The Beverage Experience” educational sessions. Tipi Vyrasith, food and beverage director at Empire City Casino, and John Rubbo, co-owner of Yonkers Brewing Co. will discuss how the addition of craft beer can enhance guest satisfaction, as well as increase an operation’s bottom line. These sessions, held on Sunday, November 9th at 1:30pm and 2:30pm at the Bella Bar pop-up bar on the conference floor, will appeal to food & beverage managers, bar managers, restaurateurs, and restaurant managers.
Vyrasith oversees eight food and beverage facilities at Empire City Casino, including two newly opened, craft beer centric restaurants, pinch American Grill and Dan Rooney’s Sports Pub. The innovative casual grill, pinch American Grill, is a collaboration with Ducasse Studio, the culinary consulting arm of Alain Ducasse Enterprise. pinch features an open kitchen, raw bar and pastry counter in a vintage diner-style environment. The beer program undoubtedly serves as a main attraction with over 30 New York breweries on tap, large format beers, and table-side taps allowing diners to “pour your own” beer.
As Vyrasith discusses the craft beer experience from an operations perspective, Rubbo of Yonkers Brewing Co., a leading brand in the beer industry, will provide his expertise about the value craft beer lends to any hospitality venue.
Like any other great idea, Yonkers Brewing Co. was created with a beer in hand. In 2010, the concept of brewing came to founders John Rubbo and Nick Califano who both had fond memories of tirelessly helping their grandfathers make homemade wine. As they exchanged stories about crushing grapes and discussed the intricacy of fermentation, they cracked open a cold beer. As the cap fell off the proverbial lights went on, “Why not just make the sweet nectar we enjoy so much more?” they thought. The generations-old tradition of wine making sparked a fire and with head brewer, Sharif Taleb, they brewed up a recipe that is now known as Yonkers Lager.
For more information regarding the International Hotel, Motel and Restaurant Trade Show visit www.ihmrs.com.