Global Marketing Initiative Will Promote the Advantages of Doing Business in New York
Governor Andrew Cuomo announced that he has launched “New York Open for Business,” a coordinated communications and marketing effort that will demonstrate to business leaders all across the world the benefits of doing business in New York State. This campaign is a component in the Governor’s efforts to redesign the way state government works in order to drive economic growth and create jobs. New York needs to communicate that it is the place where businesses want to come and stay.
“The ‘New York Open for Business’ campaign will get the message out to companies throughout the world that New York is a premier place for businesses to invest and grow,” Governor Cuomo said. “As we continue to transform Albany’s approach to economic development, we must emphasize the many advantages New York has to offer, including our central location, our wealth of resources, our unequalled network of colleges and universities, and our diverse, innovative, educated and hard-working residents. With this campaign, we will help build a stronger economy and foster greater private investment throughout New York State.”
Acting-President & CEO of the Business Council of New York State, Inc. Heather Briccetti said, “By focusing on economic development at both the statewide and regional levels, Governor Cuomo’s plans give business and civic leaders direct input into how economic incentives will be utilized and the state’s economic resources are allocated. His plan sends a strong message that New York is prepared not only to control the cost of government but to invest in the state’s economic future. Getting business excited about investing and expanding in New York is vital, if we are going to succeed.”
In recent years, businesses have left the state in record numbers and job losses have devastated local communities, giving New York the image of having one of the worst business climates in the nation. The goal of the “New York Open for Business” initiative is to promote the many assets of investing in New York so the state can regain its reputation as a business-friendly location. Some recent efforts include balancing the state budget with no new taxes, a local property tax cap, important ethics reforms, and the introduction of Regional Economic Development Councils that will focus State economic development efforts on the local level where they can have the most impact.
The campaign will be led by a committee of prominent business leaders from all across the state who have a wide range of business and strategic communications expertise. Heading the committee will be:
· Russell M. Artzt, Vice Chairman and Founder of CA Technologies
· Kathy Bloomgarden, Ph.D., CEO of Ruder Finn Inc.
· Kenneth I. Chenault, Chairman and CEO of American Express
· Donny Deutsch, Chairman of Deutsch Inc.
· Shelly Lazarus, Chairman of Ogilvy & Mather
· Eric Mower, Chairman and CEO, Eric Mower and Associates.
· Julie A. Shimer, Ph.D., President and CEO, Welch Allyn Inc.
· G. Thomas Tranter, Jr., President of Corning Enterprises
· Robert G. Wilmers, Chairman and CEO of M&T Bank Corporation
The committee will advise on the development and implementation of strategies to promote New York State as a great place to live and work. Committee members will serve as ambassadors to attract investment to the state and will assist in the recruitment of business leaders to help with the campaign.
As a central component of this effort, the state will recruit a major communications firm to create a bold new campaign, across all media, to promote the advantages of doing business in New York. The Empire State Development Corporation (ESDC) will have responsibility for recruiting the firm through an RFP process. The effort will span several years. The initial campaign is expected to cost at least $10 million and as high as $50 million if deemed necessary. The budget pools resources appropriated in the 2011-2012 state budget in ESDC and other agency advertising resources, as well as other existing economic development funds.
Read more at www.governor.ny.gov