In the following Crain’s story posted by Ali Elkin, New York City businesses are saying “let it snow, let it snow, let it snow.” Elkin tells us why:
Friday’s forecasted blizzard may be a year too late but retailers hope to make the most if it. Stores, piled high with rock salt and sweaters from 2012’s unusually balmy winter, are hoping for heaps of snow.
At Tony’s Hardware in Cobble Hill, customers started coming in Thursday morning to prepare for the storm. They bought de-icing material and sleds.
“I’ve had a stockpile for a while already,” owner Tony Gonzalez said. “It was left over from last year.”
The Northeast braced on Thursday for a major winter storm that could bring up to two feet of snow to most of southern New England.
New York City was expected to get between four and six inches. Mayor Michael Bloomberg has put plows and 250,000 tons of salt on standby and suspended alternate side parking Friday.
Suffolk County, meanwhile, was under a blizzard watch.
The last time New York saw much accumulation was a freak Halloween storm in 2011, which followed a snowy winter the year before. Retailers made huge profits that winter—which saw the city shutdown thanks to a Christmas blizzard—and had hoped for more bad weather buying last year.
The leftovers at Tony’s Hardware include shovels,too, but they are not selling as quickly. Most people think they have one at home, Mr. Gonzalez said. By the time they realize they need one, the snow is already at their doorstep.
“There’s never really a shovel around when you need one,” Mr. Gonzalez said.
Shoppers are also getting ready to have some blizzard fun. At Eastern Mountain Sports on the Upper West Side, a store representative said they had been fielding more phone calls about equipment rentals and sleds starting on Thursday.
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